Entelect sponsors cycling
The Club's official sponsor is MTN, while Entelect will be a sub-sponsor together with SAP. "Despite minimal marketing exposure since inception, we have experienced rapid growth in the last few of years - primarily on a word of mouth basis. In order to maintain our growth targets, we have now reached a phase of our business where brand awareness is becoming important", says group CEO Charles Pritchard. Club 100 boasts a large membership base, which gives Entelect excellent brand exposure on cycling shirts and the club website. "We particularly like the concept of a moving billboard".
The sponsorship deal includes brand exposure on members' cycling shirts and the club website, which is currently being rebuilt by Entelect.