Easyequities disrupts the financial services industry


Purple Group is a proudly South African fintech company that aims to empower South Africans by offering a cost-effective, user-friendly and engaging investment and trading tool. The Entelect team worked closely with Purple to develop the EasyEquities platform.

Entelect developed a mobile-friendly platform that also enabled Purple’s clients to invest in securities. The platform is a solution designed to allow users to trade securities on the Johannesburg Stock Exchange, Australian and in US markets. This includes whole-share and Fractional Share Rights (FSRs).

Entelect’s flexible engagement models and cost-effective approach helped Purple to deliver on its mission, by providing dynamic implementation solutions to the EasyEquities platform.

The platform currently has hundreds of thousands of users.

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